The performance of a website directly impacts the site's visibility on search engines, affecting the site's ability to draw and retain visitors. Consequently, it's essential to perform a thorough SEO audit to identify any potential hiccups that could be hampering your website’s performance.

A Website audit is a process that helps you uncover problems that could be preventing your site from ranking well on search engines. These issues can range from technical glitches to content-specific problems.

One of significant aspect of website performance is page loading time. A lagging website not only creates a poor user experience but also affects search engine rankings. Through an SEO audit, you can detect reasons for slow website speed and take corrective measures.

In addition, an SEO audit also focuses on the quality of content on your website. High-quality, appropriate content is crucial for improved search engine rankings. The audit can reveal if your website possesses duplicate content, irrelevant keywords, or poorly optimized meta titles, leading to low SEO performance.

Moreover, an SEO audit can help you understand whether your website is properly optimized for mobile devices. With most of internet users accessing the web via mobile devices, it's crucial that your website is optimized for mobile viewing for better user experience and bettered Video SEO search engine rankings.

Also, an SEO audit can reveal any broken links or pages that are resulting in 404 errors, both of which can adversely impact user experience and SEO ranking. The audit is designed to highlight these issues, allowing you to fix them immediately and enhance your site’s performance.

In conclusion, it’s important to mention that an SEO audit also assists in developing an efficient SEO strategy. By knowing what's working and what's not, you will be able to devise a strategy that's tailored to your website's unique needs which will boost its performance, increase visibility, and attract more online visitors.

In conclusion, the importance of website performance and a thorough SEO audit cannot be underestimated. Ensure you conduct regular SEO audits to identify and fix possible issues that could be affecting your site's performance. This proactive approach will keep your website current, user-friendly, and ranking well in search results, thereby driving more traffic and ultimately, making possible business growth.